Case Study: Fitness Industry

The Project:

    • Ongoing campaign — 2 year benchmark case study¬†
    • 3 platform strategy — Facebook, Twitter, and Instagram

Overview:

The social media strategy for my fitness industry client focused on three main platforms: Facebook, Twitter and Instagram. The strategy focused on the following:

  • Developing consistent content strategy that highlights the diverse features of the company’s professional training
  • Introduce the company to lifestyle audience outside of fitness industry
  • Develop influencer relationships through takeovers and brand partnerships
  • Manage community management and social networking efforts
  • Integrate user-generated content into social media efforts

Sample of styled images + integration of user-generated content

Strategy & Tactics: 

  • Developed consistent social media content and posting schedule focused on driving key messaging
  • Developed influencer marketing strategy to introduce the services to top social media influencers to further brand awareness
  • Developed Instagram Stories takeover program inviting a variety of influencers to take over the client’s account for the day and share a look into their days
  • Styled lifestyle images of classes for social media channels
  • Developed Facebook advertising campaign to expand reach and further brand awareness efforts
  • Actively monitored social media accounts for brand engagement, conversation, and mentions
  • Developed user-generated content strategy focused on monitoring mentions of the company, connecting and sharing consumer photos

The Results:

Key Instagram Wins

  • Increased Instagram followers by 219% adding 6.9k+ new followers
  • Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
  • Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week

Key Facebook Wins

  • Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
  • Increased weekly impressions of posts by 320% to an average of 8k+ impressions
  • Increased community by 117% to 8.5k+ Facebook fans

Key Twitter Wins

  • Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
  • Increased weekly impressions of posts by 320% to an average of 8k+ impressions
  • Increased community by 117% to 8.5k+ Facebook fans