Overview:
The social media strategy for the film and media client focused on three social media formats: Instagram, Facebook, and Twitter, and included the following:
- Developing a consistent content strategy that highlights the diverse functions of the company to influencers.
- Promote special events and rental opportunities to local influencers.
- Develop ongoing relationships with film professionals through e-mail marketing and text announcements
- Manage community management and social networking efforts
- Integrate user-generated content into social media efforts
Sample of styled images + integration of user-generated content
Strategy & Tactics:
- Developed consistent social media content and posting schedule focused on driving key messaging
- Developed optimized posting calender to take advangtage of local film events
- Cultivated an ongoing e-mail list of users willing to interact with and promote the company during filming and special evetns.
- Developed Facebook advertising campaign to expand reach and further brand awareness efforts
- Actively monitored social media accounts for brand engagement, conversation, and mentions
- Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos
The Results:
Key Instagram Wins
- Increased Instagram followers by 219% adding 6.9k+ new followers
- Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
- Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week
Key Facebook Wins
- Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
- Increased weekly impressions of posts by 320% to an average of 8k+ impressions
- Increased community by 117% to 8.5k+ Facebook fans
Key Twitter Wins
- Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
- Increased weekly impressions of posts by 320% to an average of 8k+ impressions
- Increased community by 117% to 8.5k+ Facebook fans