Case Study: Production Company

Overview:

The social media strategy for the film and media client focused on three social media formats: Instagram, Facebook, and Twitter, and included the following:

  • Developing a consistent content strategy that highlights the diverse functions of the company to influencers.
  • Promote special events and rental opportunities to local influencers.
  • Develop ongoing relationships with film professionals through e-mail marketing and text announcements
  • Manage community management and social networking efforts
  • Integrate user-generated content into social media efforts

Sample of styled images + integration of user-generated content

Strategy & Tactics: 

  • Developed consistent social media content and posting schedule focused on driving key messaging
  • Developed optimized posting calender to take advangtage of local film events
  • Cultivated an ongoing e-mail list of users willing to interact with and promote the company during filming and special evetns.
  • Developed Facebook advertising campaign to expand reach and further brand awareness efforts
  • Actively monitored social media accounts for brand engagement, conversation, and mentions
  • Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos

The Results:

Key Instagram Wins

  • Increased Instagram followers by 219% adding 6.9k+ new followers
  • Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
  • Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week

Key Facebook Wins

  • Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
  • Increased weekly impressions of posts by 320% to an average of 8k+ impressions
  • Increased community by 117% to 8.5k+ Facebook fans

Key Twitter Wins

  • Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
  • Increased weekly impressions of posts by 320% to an average of 8k+ impressions
  • Increased community by 117% to 8.5k+ Facebook fans