Case Study: Real Estate

Sample of styled images + integration of user-generated content

The Project:

Social Media Engagement Campaign and E-mail marketing

Duration: 36 Months

Overview:

I partnered with a real estate company based in Tennessee to develop a custom engagement strategy focused on unique impression and engagement. The strategy focused on both managing the client’s post comments as well as engaging with people commenting on the posts. Occasionally we targeted our social networking tactics through strategic hashtag monitoring for specific listings or open houses. By successfully adopting the company’s voice, we were able to free up valuable time for them to focus on other tasks.

Strategies & Tactics:

  • Managed and responded to 100+ comments per Instagram post
  • Liked and commented on other users’ posts that the company follows
  • Monitored and engaged with targeted hashtags for specific listings and open house events.
  • Created and archived Insta Stories to promote specific listings to followers.
  • Adopted up to the minute program to notify users of new listing opportunites using the company’s website and texting format.

The Results:

Key Instagram Wins

  • Increased Instagram followers by 219% adding 6.9k+ new followers
  • Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
  • Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week

Key Facebook Wins

  • Increased Instagram followers by 219% adding 6.9k+ new followers
  • Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
  • Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week

Key Facebook Wins

  • Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
  • Increased weekly impressions of posts by 320% to an average of 8k+ impressions
  • Increased community by 117% to 8.5k+ Facebook fans