Case Study: Self-published Author
The Project:
- Ongoing campaign — 2 year benchmark case study
- 3 platform strategy — Facebook, Twitter, and Instagram
Overview:
The social media strategy for our fitness industry client is focused on the following:
- Developing consistent content strategy that highlights the diversity of product
- Introduce product to lifestyle audience outside of fitness industry
- Develop influencer relationships through takeovers and brand partnerships
- Manage community management and social networking efforts
- Integrate user-generated content into social media efforts
Sample of styled images + integration of user-generated content
Strategy & Tactics:
- Developed consistent social media content and posting schedule focused on driving key messaging
- Tied multiple accounts together through If This Then That (ITTT) API to maximize time client spent on social media.
- Linked new blog posts to social media accounts to
- Styled lifestyle images of product for social media channels
- Developed Facebook advertising campaign to expand reach and further brand awareness efforts
- Actively monitored social media accounts for brand engagement, conversation, and mentions
- Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos
The Results:
Key Instagram Wins
- Increased Instagram followers by 219% adding 6.9k+ new followers
- Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
- Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week
Key Twitter Wins
- Increased Instagram followers by 219% adding 6.9k+ new followers
- Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
- Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week
Key Facebook Wins
- Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
- Increased weekly impressions of posts by 320% to an average of 8k+ impressions
- Increased community by 117% to 8.5k+ Facebook fans
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