The Project:
- Ongoing campaign — 2 year benchmark case study
- 3 platform strategy — Facebook, Twitter, and Instagram
Overview:
The social media strategy for our fitness industry client is focused on the following:
- Developing consistent content strategy that highlights the diversity of product
- Introduce product to lifestyle audience outside of fitness industry
- Develop influencer relationships through takeovers and brand partnerships
- Manage community management and social networking efforts
- Integrate user-generated content into social media efforts
Sample of styled images + integration of user-generated content
Sample Instagram post. 
Sample Instagram post 
Sample graphic used for multiple Social Media platforms 
Sample InstaStory 
Sample Instagram post 
Sample Instagram post 
Sample Facebook post 
Sample Tweet 
Sample Facebook post 
FB page optimized for audience
Strategy & Tactics:
- Developed consistent social media content and posting schedule focused on driving key messaging
- Tied multiple accounts together through If This Then That (ITTT) API to maximize time client spent on social media.
- Linked new blog posts to social media accounts to
- Styled lifestyle images of product for social media channels
- Developed Facebook advertising campaign to expand reach and further brand awareness efforts
- Actively monitored social media accounts for brand engagement, conversation, and mentions
- Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos
The Results:
Key Instagram Wins
- Increased Instagram followers by 219% adding 6.9k+ new followers
- Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
- Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week
Key Twitter Wins
- Increased Instagram followers by 219% adding 6.9k+ new followers
- Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
- Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week
Key Facebook Wins
- Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
- Increased weekly impressions of posts by 320% to an average of 8k+ impressions
- Increased community by 117% to 8.5k+ Facebook fans
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